The Alignment Gap
The Alignment Gap
As your Fractional CNO (Chief Narrative Officer),
I align company growth through narrative clarity.
Business Narrative
Most companies don’t have a strategy problem.
They have a strategic narrative gap for a number of potential reasons:
1.
Leadership teams aren’t always aligned on what the company really stands for. As a result, Product, Sales, and Marketing tell different stories.
2.
On the startup side, founders articulate their vision in a way the rest of the organisation cannot, creating friction across hiring, sales, and execution.
3. Companies only think in two layers: Strategy→GTM.
I work with founders and leadership teams to close this gap; defining a clear and tailored narrative that sits at the heart, as a core operating layer, for growth:
Strategy → Narrative → GTM
Solutions:
What you stand for
Why people should believe you
What story your investors buy into
How strategy, narrative and execution align
The founder narrative
The new business partnership story
Workshops:
T.A.G.™ Diagnostic: Founders/Leadership Teams
POSitive™ Framework: Founders/Leadership Teams
Pivot Narrative Reset: Established companies
Brand Comms Alignment: Founders/Leadership Teams
Scale Comms Alignment: Founders
Just as a company can outgrow its original story, the same can happen to an executive leader.
This is the bridge. A founder may still be seen as technical founder, when they now need to be seen as a category leader. A CMO may now want to be seen as a growth strategist, just as a corporate leader now need to now build advisory, NED, speaking or founder credibility.
These all represent an opportunity for narrative alignment; ensuring your professional story is current and up-to-date with where you are heading in your career.
As your Fractional CNO (Chief Narrative Officer),
I align company growth through narrative clarity.
Executive Narrative
Strategy defines what you do.
GTM is how you take it to market.
Narrative is what makes it understandable:
both internally (so teams align) and externally (so the market gets it).
When narrative is weak or unclear, teams interpret strategy differently, messaging becomes inconsistent and execution feels fragmented.
The result; companies try to ‘fix GTM’ when the actual issue sits one layer deeper.
Solutions:
Refining your Elevator Pitch
Why people should believe you
Aligning your narrative with your credibility
Your founder narrative
Developing your narrative for a change of direction
Workshops:
T.A.G.™ Executive: Founders/Exec Leaders
POSitive™ Framework: Founders/Exec Leaders
Scale Comms Alignment: Founders