About — SD

300+ pitches | $55B+ new biz revenue | 100+ awards

25+ years’ expertise | 100+ awards
$55+ billion pitch revenue won

Closing the gap between what leaders intend, what their business says, and what their customer understands.

Leveraging my transformation and strategic expertise, I help businesses and executives strike alignment between strategy x story x sell in two phases:

Diagnose the gaps in your narrative
Realign your story across leadership, website, pitch, product and sales.

I’m Sunny Deo (Executive MBA); award-winning Fractional CNO with 25+ years’ experience of developing strategic narratives for the world’s leading brands and management consultancies, including the global rebrand of GSK.

About me

Key milestones:

Introduced new narrative approaches at Accenture London, elevating their win rate from 56% → 85% in three years.

Across UK, MENA and APAC, I’ve led the narrative development across 300+ pitches for global agencies and consultancies.

100+ international creative & marketing awards, including Cannes Lions, Effies and many more.

Introduced new narrative development approaches at Accenture, helping to elevate their Europe win rate from 56% → 85% in just three years.

I worked with Sunny at a point when I was reflecting on the next stage of my career, considering how to transition from where I am today to where I want to be. Coming from a background in science, strategy, and M&A, I needed to reframe my narrative and sharpen how I present myself for senior opportunities. Sunny created a space that was both open and structured. He combined practical insight with the right questions to provoke genuine self-reflection, while also helping me turn that reflection into a clear, workable pitch. The session gave me guided focus, the kind that makes it easier to do the real work. It’s a rare approach, and one I’d recommend to anyone navigating a career transition.

Joe Renny
Strategic Growth Lead (Pharma)
"Sunny is a great strategic partner - that wonderful combination of imagination and robust thinking that makes working with him inspiring and innovative. Never afraid to dig deeper, Sunny has always challenged me to look further into the why's that drive our strategy, ensuring that the work he delivers reflects the right human or cultural truth. He confidently leads his team and demonstrates a natural ease when interacting with clients. Always a pleasure to collaborate with."

Ewa Nuckey
Creative Commercial Strategy
“I’m very fortunate for having come across a real talent like Sunny. I had the pleasure of working with Sunny collaborating on several Accenture programs. His ability to understand the business needs and every time finding the successful approach, it’s just amazing. He can handle multiple projects in parallel by keeping the same level of quality, attention and care for each of them. His support for copy, or content creation, or content development makes a dramatic increase in the productivity level of our team. I’m not the only one impressed by Sunny as Accenture just loves his narrative proposals and solutions.”

Licia Tatulli
Accenture GO EMEA Marketing Lead
“Sunny is, without a doubt, one of the most inspiring creative partners I’ve had the privilege of working with during my career. He has this ability to bring ideas to life with unbelievably sharp and crafted copy. His energy, talent, and out-of-the-box thinking made our partnership thrive—and ultimately made me a better creative. If you ever get the chance to work with Sunny, jump at it. He’s not just a phenomenal writer and planner, but a creative and strategic powerhouse who will elevate everyone around him and every brand he touches.”

Rafael Augusto
Creative Director & Design Director. Former Publicis CCO
"Sunny just gets it. He’s been instrumental in helping conceive innovative and creative concepts that generate excitement and affinity with our clients. Not only is this critical in helping us convey important messages to our target, but it also helps our team build up its creative reputation within the organisation.""

Amanda Seah
Pursuit Marketing @ Accenture
“In short, he’s super all round. Whether you’re a Creative, Suit, Planner or something entirely different, one thing’s for sure, working with Sunny will be an ‘out-of-this-world’ experience.”

Sachin Mendonca
Chief Creative Strategist
"Sunny brings insightful ideas and direction to the table. He looks at the project holistically and therefore is able to craft narrative solutions that are unique and impactful. One of his biggest strengths is that he is a great listener and makes sure he has heard everyone out. He is kind and patient, which make him a dream to partner with on projects big or small."

Sonica Baptist
Manager, Visual Design @ Salesforce
“I had the pleasure of working with Sunny at Accenture. He is always on point, responsive and quick to catch the pulse of the requirement. His positive energy is contagious, which definitely helped us in challenging situations. His wealth of experience and knowledge is impressive and made such a difference on all the deals we worked on. Sunny remains calm and unruffled at the most intense moment, always putting the client first. He is also great at collaborating and keeping team members involved and empowered.”

Fabienne Shadbolt
Strategic Deals - Marketing Manager @ CapGemini

300+ pitches | $55B+ new biz revenue | 100+ awards

About me

“In short, he’s super all round. Whether you’re a Creative, Suit, Planner or something entirely different, one thing’s for sure, working with Sunny will be an ‘out-of-this-world’ experience.”

Sunny Deo